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Roadshow

Take your company's message and brand in public

Create a roadshow that people look
forward to attending

One of the major event trends recently has been the event roadshow. This event style has become increasingly popular as a solution that has the potential to take a businesses event strategy to the next level. This is why this roadshow planning guide will be useful to you.

Planning an event means spinning numerous plates at once, but the logistical nature of event roadshows means that there are even more plates to keep an eye on. Pairing your roadshow with a holistic marketing approach can give you the edge when creating content, attracting the right consumer and delivering an ROI. However, such an approach does require a long run-up when it comes to planning and deliverables.

A roadshow event consists of a number of events, which usually take place across a whole day, in multiple locations, with the end goal of reaching a key demographic in various towns or cities. Many of these events will include speakers, panels, product demos, interactive experiences and opportunities to network.

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Scale your brand and realign your company

Malaysia

IEG International (M) Sdn Bhd
B-2-10, Jalan Dataran SD 2,
Bandar Sri Damansara,
52200 Kuala Lumpur.
+603 6262 6677
info@iegroup.my

Singapore

IEG Exhibition Pte Ltd
23 New Industrial Road,
#04-08 Solstice Business Center,
Singapore 536209
+65 8590 6336
info@iegroup.my